DigitalML's existing branding and site did not reflect the cutting edge API services they offered.
The path to re-creating DigitalML started by identifying customer needs, market opportunities, and defining use cases. Prototypes were wireframed, designed, and tested to identify which solutions best solved targeted problems.
Designing a business model
The process of designing didn't stop at the pixels. Integrating design thinking into business decisions — such as the product offering — was essential to launching DigitalML.